GOSH® Cosmetics is a Denmark-based hip and trendy cosmetics, bath & body, and fragrance company. GOSH®, relatively new to the United States and the rest of the Western Hemisphere, is already a sensation in the fashion magazines of Europe. It has been turning heads for over 25 years and is currently selling in over 60 countries. GOSH® has already enjoyed mentions in various U.S. publications such as In Style, Glamour, Cosmopolitan, Seventeen, Fitness, Redbook, and Mademoiselle.

The backbone of GOSH® is a color cosmetics line that offers a vast array of colors to keep up with the latest trends and fashions. GOSH® Cosmetics brings iridescent effects makeup with shine, shimmer, and dazzle, brightly colored mascaras and liquid eyeliners, pencils and nail enamels with the subtle sensuality of glitter, and a complete assortment of waterproof or semi-permanent makeup.

GOSH® Cosmetics is proud to be the principal cosmetics provider for 10MinuteManicure locations thoughout the United States- a growing chain of express nail salons located at airports, malls and downtown commercial areas.

GOSH® also offers a variety of fragrances and body care products, all remaining, as young and hip as the cosmetics line.

Our History

GOSH® Cosmetics started as a pharmaceutical company in 1945. At that time the company's mission was to supply a variety of quality pharmaceuticals to the medical and health sector. During the 1950's the company expanded the production to toiletries, fragrances and cosmetics. In 1979 the first product was introduced under the GOSH® brand. Today this is the primary business of the family-owned company.

Our Vision

All good things begin with a vision! GOSH® Cosmetics must be a progressive company committed to the future of the world of beauty. Without sacrificing any quality or beauty, GOSH® will bring the consumer what she is looking for- reasonable prices. At GOSH®, quality, creativity and affordable price form a synthesis in a brand with a broad appeal. GOSH® constantly keeps abreast of trends to fulfill the goal of accommodating the changing needs of the consumers.

Our Mission

Our mission is to develop and create top quality products and brands in constant evolution that satisfies the needs of end-consumers, working as a team with distributors and the most prestigious stores all over the world. In order to uphold this mission our most important values are, to be creative and innovative, to aim for product excellence, and to create and build strong brands. This mission has proven successful for GOSH® Cosmetics within Scandinavia and has also appealed to markets world-wide.

GOSH® Cosmetics by E. Tjellesen A/S is represented at international exhibitions all over the world i.e. we exhibit every year at the IAADFS in Ft. Lauderdale, Frontier Duty Free in Canada, ASUTIL in South America, Cosmoprof in Bologna and Hong Kong and at the TFWE in Cannes.